Broker Resources

Access MAX/Recruit – a new comprehensive growth program with exclusive tools, resources and events to help you recruit and retain agents.

Ad Fund Sell Sheets

The RE/MAX Advertising Fund gives every agent in the RE/MAX network a leg up on the competition and is why RE/MAX is the most recognized name in real estate. Download the latest ad campaign sell sheet to showcase the value the ad fund can deliver and download the one pagers for insight on what’s next for the brand in the year ahead.

Adding a Commercial Division
  • Does your office have a Commercial Division?
    • Attached you will find the division request form with the guidelines of what is needed to have one
    • Keep in mind the requirements are flexible; we look at each request on a case-by-case basis
    • Submit this document (once completed) to your FDC (Franchise Development Consultant)
    • Submit any additional information that will support the approval process (resume, past sales/leases, qualifications, certifications)
Agent Toolkit

Collection of one-sheets to help recruit agents to RE/MAX, showcasing our core pillars in Canada.

Claims & Slogans

RE/MAX leads the industry in sales and has one of the world’s most powerful brands. These themes resonate throughout the marketing claims presented here. They were developed to help agents and offices grow their business.

The claims have been verified by the RE/MAX Marketing Claims Committee, comprised of professionals in the Brand Marketing, Corporate Communications and Legal departments of RE/MAX World Headquarters.

In addition to factual marketing claims, RE/MAX also enlists the set of marketing slogans accessible here promote the brand by evoking emotion. Use them in your advertising and promotions, along with the marketing claims.

Commercial Education

Education

Competitive Intelligence for Recruiting & Retention

Explore all the latest competitive intelligence resources housed in MAX/Recruit to help you recruit and retain.

Connect with Peers Through Facebook Groups
  • Join the RE/MAX Commercial Private Facebook Group (image of page is below)
    • Share your commercial success stories/closes when you have them with the group
    • Ask for Advice and Give Advice
    • See discounts with vendors
    • Check out and register for upcoming trainings, webinars and conferences shared here
    • Specifically visit the page weekly as the posts on the page may not show up in your feed
Create a Custom Recruiting Video

Show your prospects what makes RE/MAX stand out from the competition with our customizable recruitment videos. Build as many as you’d like, then share them across your marketing channels.

Customizable Presentation Templates

Customize your meeting documents and presentations with the unstoppable campaign branding, to share with your agents and prospects.

Entrepreneur Franchise 500 List

The tradition of excellence carries on in 2023. For the 39th consecutive year, RE/MAX® has been named to the Entrepreneur Franchise 500 list, which shines light on strong, influential franchisors across the U.S. and Canada.

Facebook Page Issues: Deactivations

Has your Facebook page been deactivated? RE/MAX affiliates have been experiencing Facebook page deactivations due to their “impersonation policy” and other unknown reasons.

If your Facebook page has been deactivated and you need help reactivating it, please follow these steps:

1.  Head to Facebook’s external self-service team (Meta Service Pros) – Check the attached PDF for detailed instructions on how to complete this step.

2.  If you do not receive a response from a Meta representative within 72 business hours, please email productsupport@remax.net with your Facebook page name, page URL, page ID, and email address connected with the Facebook account. Be sure to include your support ticket number filed with the Meta Service Pros and the number of days you have waited for a response.

Industry Related Organizations

Organizations

  • Join/Research the various Commercial Real Estate (CRE) Organizations (some have chapters in your area). Here are examples of some of those:
MAX/Center
    • Only those that are designated as Com or ComRes appear on the RE/MAX Commercial website.
    • To change your designation, please follow these steps:
      • Login to your MAX/Center account
      • Click on your name at the top-right and select Update Profile
      • Click on Professional Details on the left
      • Scroll down to see the Specialties section, and under that: Designations
      • To appear on the RE/MAX Commercial website as a commercial broker and to receive all communications/emails from RE/MAX Commercial you must be designated as COM or COMRES
      • Click on Edit, to the right of an entry to make and save changes
  • Update your profile on the RE/MAX Commercial Leadstreet Tile on MAX/Center (if you are designated as COM or COMRES)
    • Enter the zip codes of the areas that you cover
    • Opt in for lead opportunities with your mobile number
    • Watch a quick instructional video here:  https://vimeo.com/646540714/0a12891811 (and instructional documents to do so are also attached)
    • If you receive an email that states you have a lead, accept, or pass the lead in MAX/Center on the Commercial Leadstreet Tile. The lead will be passed on to another person if you do not interact with the lead.
  • Update your Professional Photo on MAX/Center
    1. Log into MAX/Center
    2. Click the photo in the top right-hand corner
    3. Select UPDATE PROFILE from the menu
    4. Update information in tabs on the left
    5. Click on the photo link on the left to update
    6. Click add to add photo and then select upload to include the photo
Mergers + Acquisitions Brochure

If you’re interested in growing your brokerage through mergers or acquisitions, learn more by reviewing the M&A brochure.

Missing U Recruiting Campaign

If you’re looking to grow, this is your opportunity. Missing U is a comprehensive recruiting campaign designed to help you grow your brokerage. The Missing U creative concept is a fun way to show agents the RE/MAX value prop and invite them to join.

Office Event Invite Template

Utilize this customizable template to promote events taking place at your office.

Playbooks to Help You Grow Your Business

View & download these playbooks if you’re looking to grow your business – whether it’s through recruiting, retention, M&A, teams, or other ways, these playbooks will provide insights and exercises to help you learn more and take action.

RE/MAX Logos

Get access to all of the approved RE/MAX logos here – Please note that the RE/MAX pin balloon logo is only to be used for recruiting and retention marketing initiatives.

RE/MAX PowerPoint Template

Use the RE/MAX branded PowerPoint template to create presentations for your office meetings, recruiting presentations, client meetings, coaching sessions, and other important presentations.

RE/MAX Teams Recruiting Materials

Recruiting a team? Use the customizable powerpoint presentation, one sheeters, digital ads, social graphics, and recruiting battlecard to share the most up to date teams offerings.

RE/MAX vs. The Industry

This flyer demonstrates how RE/MAX in Canada dominates in transaction sides, brand awareness, worldwide presence, and more! Download and share the social assets to show how RE/MAX stacks up to competing national brands!

Recruiting & Retention Club

Looking for extra support when it comes to recruiting and retaining agents? Join the R&R Club to learn about the different kind of strategies and resources available to you to help with your recruiting efforts and for the chance to connect with your peers across Canada. The virtual club meetings are held bi-weekly on Wednesdays at 2pm EST.

Recruiting & Retention Social Graphics & Templates

These social graphics and customizable templates were designed to aid in your recruiting and retention efforts, helping you showcase the strength of the RE/MAX brand.

Updated regularly, these are designed to showcase the power of the brand, and includes graphics for your social media or email newsletters.

Download and use the new brand graphics including the balloon pin, balloon pin locked up with USH tagline, patterns, social backgrounds, and flyer templates.

Download Photofy to edit and share assets directly from the app! Every office gets a free Photofy account with RE/MAX. Get started today!

Recruiting Brochure

The “Build your Business with RE/MAX” recruiting brochure is the perfect conversation piece as you foster relationships with agent prospects. Share this as a takeaway after meeting with a prospect so they can make a decision on whether to join your brokerage. The short version and long version are available below.

Recruiting Events

Invite your recruits to these events for a chance to give them a real-life taste of RE/MAX.

Recruiting Presentation

Download the Build Your Business customizable presentation to show recruits the power and value of joining RE/MAX.

Recruiting Videos
Retention & Recruitment Resource Guide

Need to quickly reference all the major recruiting assets and initiatives? Find the 2023 Recruiting Resource Guide below!

See Yourself at RE/MAX
Create a marketing package for potential new agents in just minutes! Type in just a few pieces of info about an agent, and upload their photo to generate RE/MAX branded templates for illustration – they can be downloaded or printed.
Snapshot of Success

RE/MAX® agents combine their talents with the many competitive advantages of real estate’s premier brand. Download the snapshot to see the power of RE/MAX.

Testimonial Templates

Use the testimonial templates to help promote your agent and client testimonials on your social media channels.

Testimonials and Success Stories

Every day, our Broker/Owners and Agents are striving to make a difference in their communities and their industry. Enjoy these stories of people in our network who are pushing the envelope and continuing to grow their legacy.

Worldwide Growth Charts

View and download the worldwide charts to see the growth and global presence of RE/MAX.

MORE RESOURCES FOR YOU TO EXPLORE

You can also find this full list in our Market & Promote Resource Hub.

2023 Commercial Real Estate Report

While caution characterized investment activity in the first three months of 2023, sentiment is shifting in Canada’s commercial sector. Positive indicators have emerged, led by rising demand and the re-entry of major players to the market, suggesting a significant upswing in demand may be in the cards for the back half of the year.

National Market Trends

  • Industrial Real Estate: Industrial real estate continued to outperform almost every other asset class, with all markets reporting strong sales and lease activity.
  • Vacant Land Sales: Land sales remain solid, despite higher interest rates and construction costs, with acreage zoned industrial, multi-family and retail most sought-after in major Canadian centres.
  • Retail Real Estate: Retail real estate activity continues to be surprisingly robust, given the growth of online sales in recent years, with almost 92 per cent of markets (11/12) reporting solid activity in retail nodes and shopping centres.
  • Office Sector: The office sector continues to struggle in markets across the country as employers wrestle with hybrid work models, particularly in the downtown core.
  • Commercial Conversions: Repurposing of commercial office space to residential planned or underway in major Canadian centres hold key to healthy, vibrant downtown cores, with 50 per cent of markets (6/12) surveyed reporting conversion activity in this growing segment.

Regional Market Insights

View the interactive report on remax.ca and click the icons to discover the local commercial trends.

National & Regional Social Shareables

Share these graphics on your social channels to help keep your clients and contacts informed on the latest commercial market trends.

Awards Assets

Access all award marketing assets to share on social media and in your marketing efforts.

*Note: Please share images in accordance with local regulations.

Brand Identity Manual

The RE/MAX Brand Identity Manual is now available (updated September 2022).

Build Your Business Checklist

Build your business with RE/MAX Tech and Tools.

The RE/MAX technology suite is designed to support you in your day-to-day tasks. By completing, at minimum, the tasks below, you can position yourself to generate more leads, establish yourself as an expert in your market, build stronger relationships and more efficiently manage your business.

*Note some tasks are only available to Western Canada at this time. 

Buildout Marketing – RE/MAX Commercial

The “Listing” suite of tools provides services such as property syndication, lead management, listing websites, document sharing and social media. The “Marketing” platform includes an email feature, site plans, comps, offering memorandums and agreements, and grids data designer.

  • Put commercial listings onto Buildout.com
    • All Com and ComRes have a free account through their @remax.net email address (just use that email address and select “change my password” to get your account established)
    • If you would like to set up a Buildout account and not designated as COM or COMRES (or you just recently changed your designation), please complete the attached form. You MUST use your remax.net email address for your account. Once completed, please send it to productsupport@remax.com. Admins can also have Buildout access
    • Use Buildout’s Marketing Resources and Tools for your commercial listings (flyers, presentations, offering memorandums, agreements, email blasts, etc.)
    • Input your Commercial Listings which will then feed directly to our remaxcommercial.com website as “Exclusive Listings” and will be syndicated out to other CRE platforms of which you choose.
  • Here is the link to Buildout Academy, where all the pre-recorded training webinars are hosted. Users will need to create a login in order to access them: Buildout Academy

   Note: some of your account information is managed by RE/MAX and will not be editable.

Children’s Miracle Network Brand Toolkit

Let your clients and community know that you put the money where the miracles are and support Children’s Miracle Network member hospitals. Leverage Miracle Agent and Miracle Office promotional materials to amplify your impact and help generate new business opportunities.

Claims & Slogans

RE/MAX leads the industry in sales and has one of the world’s most powerful brands. These themes resonate throughout the marketing claims presented here. They were developed to help agents and offices grow their business.

The claims have been verified by the RE/MAX Marketing Claims Committee, comprised of professionals in the Brand Marketing, Corporate Communications and Legal departments of RE/MAX World Headquarters.

In addition to factual marketing claims, RE/MAX also enlists the set of marketing slogans accessible here promote the brand by evoking emotion. Use them in your advertising and promotions, along with the marketing claims.

Commercial Brand Sizzle Videos

Share these videos on your social channels, or with clients and potential leads to showcase all that RE/MAX Commercial has to offer.

Commercial Investment Report (2022)
Consumer Snapshots

The Consumer Snapshots highlight the outstanding performance of agents and brokerages featuring key metrics such as residential transaction sides per agent and years of experience that truly separate us from competing brands.

Custom Email Signatures

Download a PowerPoint file with 18 different styles – multiple branding options, with or without photo. Once you click the button below, right click on the file name, and click download which will save it to your computer. Once you’ve customized your chosen design(s), go to File > Save As > select .jpg.

Customizable Press Releases

Press release templates are available to download as Word documents. Customize each to reflect your office’s and associates’ latest news and achievements.

Customizable Social & Video Templates

Customize branded videos and social templates and share on your marketing channels to help engage with your clients and prospects.

How to View and Use the Most Common Graphic Design Files

Graphic designers use a variety of programs to create signs, flyers, promotional items and more. Each of these programs generate a different type of image file. Here are some of the most common file types you may receive or be asked to send to a graphic designer, and which programs each type of file works with.

Marketing Portal

Logos, advertisements, social media images & more! Bookmark this resource as you begin to explore how you will integrate the RE/MAX brand in your business and marketing efforts.

MAX/Center

Your all-in-one access to all password protected tools, resources, events & everything to do with the RE/MAX brand.

Note: you will need to login with your remax.net email

Product Support

Open tickets and receive support on tools and product services.

Public Relations Guide

Download the PR Guide for RE/MAX Offices and Agents.

rankmyagent.com Top Agents/Teams Customizable Assets

Congratulations to all who were ranked in the RankMyAgent.com Top 100 Canadian Real Estate Professionals list and 50 Top-Rated Real Estate Teams in Canada list! Click below to download & customize social graphics to share on your channels or to use in your marketing initiatives!

RE/MAX Commercial Assets

Includes print, digital, presentation templates, social assets, and more to help promote commercial real estate to your prospects or clients.

RE/MAX Logos

Get access to all of the approved RE/MAX logos here – whether you need a white or black version of the logotype or an approved charity logo, you will find it here!

RE/MAX University

RE/MAX University has hundreds of courses and thousands of videos to help you get up to speed on every RE/MAX tool. Beyond that, you can also complete your certifications and designations as well as find training programs with practical tips and advice to advance your business in ways that are meaningful to you.

Look for this tile in MAX/Center and download the app today!

RE/MAX URL Shortener

Shorten long links, track views, and view analytics with rem.ax.

RE/MAX vs. The Industry

See how RE/MAX stacks up to competing national brands! This flyer shows how RE/MAX in Canada dominates in transaction sides, brand awareness, worldwide presence, and more!

Supplier Marketplace Discounts

RE/MAX has over 115 Approved Suppliers to help you and your agents build your businesses. The digital catalog can be viewed by scanning the attached QR code below and you can visit the Supplier Marketplace for more details on discounts offered.

Top 100 Lists

Find out if you made the list and where you stack up against the RE/MAX network across Canada and Worldwide.

Treat Accessibly

In 2018, RE/MAX in Canada partnered with the grassroots movement Accessible Trick or Treating to help them drive household awareness for their cause –  make trick or treating possible for all children and adults with disabilities, by removing barriers that make getting candy difficult for those with accessibility challenges (e.g. staircases, steep or long driveways, strobe lights or loud noises, crowded front entrances, narrow pathways, etc). When a homeowner puts the Accessible Trick or Treating® sign on their lawn, they are making a commitment to make their property accessible to everybody on Halloween.

Unlocking the Future: 5 Year Outlook Report | Chapter 2 (2022)

Climate Change

Unlocking the Future, Chapter Two found the impact of climate change on current and future homeowners is already being felt through displacement due to catastrophic events, higher insurance premiums and compromised liveability. The estimated trend of the overall costs of catastrophic losses has increased from approximately $1 billion in 2005 to almost $2.5 billion in 2021 and continues to be on an upward trajectory. With that, RE/MAX Canada collaborated with Kathryn Bakos, Director of Climate Finance and Science at the Intact Centre on Climate Adaptation and Dr. Mike Moffatt, Senior Director of Policy and Innovation at Smart Prosperity Institute, to examines climate scenarios such as floods, wildfires and severe storm events and their impact on the housing market. Chapter two concludes that both climate mitigation and adaptation measures are integral to improving housing affordability, as well as liveability, and should be integrated into a national housing strategy over the next five years.

  • Climate change mitigation and adaptation measures must both be integrated into national housing strategies.
  • The immediate need to fund and invest in the restoration and modernization of Canada’s green infrastructure, such as wetlands, grasslands and brown infrastructure, including sewage systems, among other initiatives, must become a priority for all levels of government.
  • To protect real estate from the disruption of climate change, new levels of transparency in buying and selling homes should be considered by key stakeholders specifically as it relates to the property’s climatic risk.
Zoom Backgrounds

Branded Zoom backgrounds can be used for all your virtual meetings.

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